Marketing269

Marketing Strategy

The food and drink industry in Malta is in a period of unprecedented change, and to achieve continued growth in the years ahead flexible marketing activities that reflect ongoing changes in the operating environment will be indispensable. To augment its ability to progress further in this challenging setting, Nectar Group is working to bolster its distribution operations, with its activities guided by the slogan "sustainable marketing".

Promotion

We have also managed to build a very high reputation with our customers and whenever the company launches a new product the vast majority of retailers cooperates fully and is willing to test them. Our Marketing Department also provides support in promoting the products through point-of sales promotions and merchandising.

  

Price

The pricing function is more important than ever. Price controlling agencies, such as governments and payers, are becoming even more stringent on companies to prove products’ value. While opting to distribute quality products we at Nectar Group believe in providing the customer a competitive price that reflects a consistent and sustainable back-up service.

  

Product

The Company’s fundamental marketing strategy in its distribution operations, its core field of business, calls for selecting products with distinctive strengths for intensive marketing activities focused on specific target markets. Nectar Group is always on the look out for new business opportunities however only gets involved in those avenues which through experience and market assessment reveal an opportunity for growth and improved corporate performance. In this vein we engage with a broad range of stakeholders and work hard to understand their views and expectations of us so that our decisions are based firmly on knowledge and sound science.

  

Place 

Nectar Group's extensive portfolio of food, beverage and confectionery products is widely stocked in all leading supermarkets and in outlets ranging from confectioneries to grocers, greengrocers to health shops, pharmacies to hotels, restaurants and bars, cinemas to sports stadia, stationers to DVD rental outlets, canteens to kiosks and souvenir shops, seaside resorts and ferry boats as well as airport and seaport terminals.

  

About Nectar

In Greek mythology 'nectar' is considered as a beverage of the gods, which conferred immortality on any mortal lucky enough to partake of it. This inspired the name of the company when in 1991 Nectar Ltd was established as a partnership.

Quality Policy

The directors and top management of the company are committed to ensure that the company's mission statement is constantly lived up to. This commitment to achieve an unfailing quality at all times necessitated the implementation, of a quality management system.

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